• How to set up a Feed drop campaign?

  || This article will present you Feed drop campaigns and how to book it on the adserver Feed drop campaigns involve placing an entire episode from one podcast into another podcast's RSS feed. This approach helps podcasts or brands to reach new audiences by distributing full episodes in different podcast feeds. The branded episode is specifically inserted in second episode position. This episode will be marked as Sponsored 📣. The following screenshot shows a feed drop campaign for BNP PaSome readers

• Campaign Types in the Adserver

  There are currently two types in campaigns that can be booked in the adserver. Standard campaigns Standard campaigns are inserted between ad bumpers. Ad bumpers are short jingles to introduce and conclude podcast advertising which improve listeners confort. **Monetization settings: ** Standard campaigns can be free if your advertise for your own branFew readers

• Manage advertising pressure with Adslot rules

  | Ad Slot Rules are designed to give you maximum control over the advertising pressure of your audio inventory. For Podcasts How it Works The longer the content, the more ads you can place in it. One of the primary factor to consider when setting up your ad slot rules is the duration of the podcasts. To create a category of podcasts by duration, click on Edit. Define the duration of your podcast and adjust the number of each type of ad roll. ![Ad Slot Rules Example](httpsFew readers

• Campaigns homepage

  || On the campaigns homepage, you can get an overview of all your host-read and standard campaigns. There is one and only view of all campaigns that can be filtered. The first filters is used to select a type of campaigns. The Standard campaign is a classic campaign, between two ad bumpers. This campaign can be paid for or unsold if it's for your own inventory.Few readers

• How are ad opportunities and fill rate calculated?

  Ad opportunities correspond to the number of times someone listened to an episode sequence which contains an ad slot Example You have an episode named 'Hello' with one pre-roll inserted Last week, you decided to run a small campaign of 100 impressions During last week, 500 people listened to 'Hello' Your ad opportunities reach 500 whereas your actual impressions number is 100. Your fill rate can be calculated as following: (Impressions/Ad opportunities)*Few readers