How are ad opportunities and fill rate calculated?

Ad opportunities correspond to the number of times someone listened to an episode sequence which contains an ad slot

Example

• You have an episode named 'Hello' with one pre-roll inserted
  
• Last week, you decided to run a small campaign of 100 impressions
  
• During last week, 500 people listened to 'Hello'
  
  
  Your ad opportunities reach 500 whereas your actual impressions number is 100.
  
  Your fill rate can be calculated as following: (Impressions/Ad opportunities)*100, 20% in this case.

Updated on: 04/10/2023