Campaign Types in the Adserver
There are currently two types in campaigns that can be booked in the adserver.
Standard campaigns are inserted between ad bumpers. Ad bumpers are short jingles to introduce and conclude podcast advertising which improve listeners confort.
Monetization settings:
Standard campaigns can be free if your advertise for your own brand (for example a different podcast). This type of campaigns are cold autopromo. This campaigns target unsold inventory, and comes last in ranks of priority. If you want to create an Autopromo campaign, select the following option:
Standard campaigns can be also paid and sold to an advertiser through a budget and a CPM.
Standard campaigns
Standard campaigns are inserted between ad bumpers. Ad bumpers are short jingles to introduce and conclude podcast advertising which improve listeners confort.
Monetization settings:
Standard campaigns can be free if your advertise for your own brand (for example a different podcast). This type of campaigns are cold autopromo. This campaigns target unsold inventory, and comes last in ranks of priority. If you want to create an Autopromo campaign, select the following option:
Standard campaigns can be also paid and sold to an advertiser through a budget and a CPM.
Updated on: 29/07/2024
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